Customer relationship management is a feature in ERP through which an organization can track and manage its relationship with its potential customers with intent to improve relationship and business growth.
Customer Relationship Management (CRM):
Customer relationship is key concern of reputed organizations as a bonding to gain healthy leads. CRM component managecustomer data in order to keep client and organization intact by providing relevant information on right time to maintain vigorous interactions. It not only provideswide-ranging and preciseinterpretation of their customer data but also allows to automate their activities, such as need analysis, so can anticipate their needs earlier than they approach you.